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Iintlobo ze-SEO ezi-3 zenziwe ngokusisiseko nge-Semalt Expert

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Abantu abachitha ixesha elide befunda malunga ne-SEO akuzona ezintsha kwiindidi ezahlukileyo ze-SEO. Abanye abantu b basebenzisa i-SEO njengephulo lokuthengisa. Kuxhomekeke kwisicwangciso esisebenzisiweyo okanye siwa kwiimpawu ezimhlophe, ezimnyama, okanye ezimpunga. Ngokusekelwe kukuhlaziywa kutshanje nguGoogle, umntu kufuneka aqonde ukuba ngoku, i-SEO kuphela eyabonwayo iqhinga elimhlophe lomkhwa. Isizathu kukuba ezinye ezimbini zivame ukuqhuba ukulungelelanisa ukulungelelanisa ukubeka indawo ephezulu kwi-SERP. Ukuthintela kwiziphumo ezimbi, i-hat (white) ye-SEO iqinisekisa abanikazi bewebhu iziphumo ezilungileyo. Ukubhala umxholo kunye nethemba lokuba liphezulu kwisithuba esiphakamileyo akusisicwangciso.

UAlexander Peresunko, enye yeengcali ezikhokelayo ezivela kwi Semalt , uchaza apha isizathu sokuba kubalulekile ukuvavanya i-SEO maqhinga kwinqanaba lomngcipheko.

I-White Hat ye-SEO

I-Google inqabile ukusebenzisa isakhiwo sokuqhagamshelanisa isakhiwo kwaye siqinisekisa ukuba sinemiphumo emibi ekumgangatho. Nangona kunjalo, akuyiyo yonke into yokuqhagamshelanisa isakhiwo ephosakeleyo. Ukuba abathengisi kufuneka bahlale kumgaqo-nkqubo abanako kwizakhiwo zokuqhagamshelana, kukho iindlela ezininzi zokukhetha. Phakathi komzekelo wengubo emhlophe, amaqhinga afaka ukwabelana ngokukhululekileyo kumxholo woluntu, ukudibanisa isakhiwo kunye ne-imeyile yokuthengisa..

I-hat ye-White SEO inzima ukuyigcina ngenxa yeendleko zayo. Ukuchitha iiyure ezininzi ukukhangela ukukhuthaza umxholo, ukukhangela izixhumanisi eziphukileyo, kunye nokwakha ubudlelwane kuya kubiza indawo. Umgca weso siza sinomngcipheko omncinci wokuhlaselwa yi-Google.

iGrey Hat SEO

Xa umntu efaka imali kwiimali ezixhamlayo, banciphisa umngcipheko jikelele ngokunciphisa imizamo yabo phezu kwamaqela amaninzi okanye iinkampani ukuze bafumane imali ngokukhawuleza, kodwa basengelahlekelwa yilahleko. I-Gray hat ye-SEO iquka ezinye iinjongo i-Google engavumelekanga ukukhawulezisa inkqubo yohlobo. Ingcipheko kule nto ikhokelela ekuqalisweni kwesiza. Iimpawu ze-gray hat SEO zifana nokuthengwa kwekhonkco, ukuthengwa kwemida yamandulo, nokuthenga iimpawu zentlalo. I-Google ayichasani ngokucacileyo ukufunyanwa kweempawu zentlalo kuba le ngcamango iwukuba isebenzise i-SERP.

Isikhumba somnyama se-SEO

I-hat ye-Black SEO xa umthengisi esika zonke iikona kwaye athathe isigqibo esifutshane ukuphucula izikhundla zeziko. Nangona kunjalo, njengawo onke ama-penny stocks, kukho ukukwazi ukulahlekelwa ixabiso elipheleleyo. Ngako ke, ezininzi zeetekethi ezimnyama zingakhokelela kwiGoogle ukucwangcisa ngokupheleleyo amaphepha ewebhusayithi. Zama kuphela isicwangciso somkhwa omnyama kwisayithi ongazibonanga njengexabiso.

Indlela engama-30 eyaziwayo yinto eqhelekileyo ukususela ngo-2014. Ingcamango emva kwayo kukunyusa i-traffic ngokusebenzisa umgangatho ophantsi kweemveliso, indawo yokwenza imali, kwaye ikhombe imimandla engama-20 ukuya kwi-domain. Xa umntu ehlaselwa, yakha enye idilesi kwaye uyijikeleze kwizinto ezikhoyo. Ingqiqo enhle de kubekho umntu obanjwe. Kwakhona, ukuthenga unxibelelwano lwezonxibelelwano zenethiwekhi yebhanki yinye iqhinga lomkhonto omnyama.

I-SEO esebenzayo

Iinkampani ezinkulu kufuneka zibe namava ngeentlobo ezintathu ze-SEO. Iindlela nganye zixhomekeke kwiinjongo zomnikazi wesayithi. Njengoko utyalo-mali, umnini-mhlaba makenze isigqibo sokuqala malunga nenjongo abafuna ukuyifumana ngaphambi kokukhetha iqhinga le-SEO.

November 29, 2017
Iintlobo ze-SEO ezi-3 zenziwe ngokusisiseko nge-Semalt Expert
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